SMU’s Method to Build a Model for the Individual


New Leonardos art

In this podcast James David Hart and Roger Malina discuss SMU’s method of teaching/training students. By including an entrepreneurship aspect into the curriculum a student gains more knowledge and a wider view point about their art/product. When building the business model students are encouraged to build for a singular individual in mind. This will give the student a chance to see from the consumers point of view and allow for precise feedback.